Our fabulous friends over at Ella's kitchen are all about giving this christmas!
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FIRST EVER ‘GIVE A SPROUT’ SHOP OPENS IN COVENT GARDEN
Ella’s Kitchen opens a special Christmas pop up shop to help provide festive meals for little ones
With thousands of UK children living in food poverty who aren’t able to enjoy a Christmas dinner, Ella’s Kitchen® Brand today opened a very special one-off ‘give a sprout’ shop in Covent Garden in the run up to the big day, in support of charity Kids Company.
The unique festive pop up will offer passers-by the chance to get their hands on a selection of special organic, handmade sprout characters, in return for a small donation to Kids Company. All the money from the sale of the quirky green veggies will go towards helping the children’s charity deliver food parcels to over 12,000 families and little ones this Christmas.
Each of the six organic sprout characters on offer will have their own names, personalities and even costumes, including plucky sea-loving sprout Captain Sprout-a-bout, little sprout spaceman Astro Sprout and of course the most festive sprout of all, Mary Sproutmas.
Those who don’t make it to the pop up shop in Covent Garden will still be able to give a virtual Christmas sprout to a friend on the Ella’s Kitchen website. They'll then receive fun updates about the adventures of their sprout over the Christmas period.
Families can also donate £2 to Kids Company by texting ‘SPROUT’ to 70660. In doing so, families can help provide for UK children living with food insecurity.
Paul Lindley, Founder and CEO of Ella’s Kitchen said: “Christmas is all about family, spreading cheer and eating yummy food. Sprouts are often left on the plate, but thousands of little ones in the UK won’t be getting a sprout, let alone a full Christmas dinner this year. For a small donation at our pop up shop, families can help little ones in need across the UK have the Christmas dinner they deserve.”
The unique ‘give a sprout’ shop is open to the public on Tuesday 2nd and Wednesday 3rd of December from 10am to 6pm on Neal Street in Covent Garden.
For more information about the Ella’s Kitchen Christmas initiative or to give a sprout to a friend go to www.ellaskitchen.co.uk. To donate £2 text ‘SPROUT’ to 70660
Some extra info about the shop and donation ....
Ella’s Kitchen Christmas Shop Location
Dates: 2nd December and 3rd December
Time: 10am to 6pm
Location: Covent Garden - corner of Earlham Street and Neal Street, WC2H 9LJ