Thursday 23 June 2016

Raving Mad Parents Set To Shun The Sun and Sea For Headline Acts and Muddy Fields This Summer

Has Britain gone raving mad?
70 per cent of parents admit they’d rather ditch their sun loungers and bikinis in place of wellies and muddy fields at a UK festival with their kids.

As the nation’s biggest festival gets ready to welcome it’s revellers, a survey by iconic fashion doll Bratz, has discovered that seven out of ten parents are keen to head to a festival with their kids instead of on a traditional summer holiday. And it’s no surprise that Glasto was the pick of the bunch with one in five (22 per cent) of parents keen to attend.

Over half of parents (54 per cent) felt their was real benefit to talking their children to a festival, one in five (20 per cent) felt they represent great value for money and are less expensive than a family holiday abroad, one in four (22 per cent) think they are good opportunities to share music tastes with their children, helping to create memories of a lifetime. And one in ten (11 per cent) feel festivals less stressful to organise and prepare for.
 The survey also found that children aged 10 –15 are just as keen to ditch the bucket and spade in place of seeing their favourite artist on the main stage with 87 per cent of kids keen to go to a festival.

Known for keeping on top of trends, this summer, iconic fashion doll Bratz launched a Festival Vibes range, with dolls and accessories themed to different genres of music. Nicola Mellor from Bratz said: “As a brand that encourages self-expression, festivals were the obvious route for our next collection, linking to a popular trend and encouraging our fans to take pride in their own unique style. Despite our unpredictable weather, festivals are firmly established in British culture and our research shows a growing trend in attending these as a family.”
 Events company Broadwick Live, who organize several festivals, including the award winning Festival No.6 commented on the increase in families attending festivals. Festival Organiser, Luke Huxham said “Due to an increase in child-friendly activity, from kids’ shows and performances to activities and soft play areas, at major music festivals, the number of families attending festivals each year has dramatically increased. Festival No.6 saw an increase of 100% on child and youth tickets between 2014 – 2015.”

Ruth Davies, who blogs at Rock N Roller Baby is also a festival fan. She said: “Taking children to festivals might not be the obvious choice but honestly, find the right ones and it can be more fun than a week in the sun! When Glastonbury started, it was all about the family and although the image may have changed, in our mind over time the reality is that there are some amazing festivals out there to be embraced with the little ones. We go to
 Camp Bestival every year which is the only place on earth where it's acceptable to have a toddler on your shoulders and a beer in your hand and it's fantastic! The children run wild and with feathers and flowers in our hair we get our festival family vibes on for three whole days of camping, music and friends!”

The new Bratz Festival Vibes range is available now from all good retailers along with other on trend lines including #Selfiesnaps and Bratz Remix. 

 Are you taking your children to a festival this year?

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