*** Mr Forssen Ehrlin claims to use language patterns and complementary images to lull even the most energetic child to sleep over the course of its 26 pages.
He claims: "This is an innovative and groundbreaking type of bedtime story that uses sophisticated psychological techniques.
"These are formed in a way to help the child relax, fall asleep faster and sleep calmer every night. The tale gives suggestions to the child's unconscious mind to sleep." ***