It's world breast feeding this week and....
Dads got this!!!
Over half of Mums would breastfeed for longer if they could share responsibilities with Dad
In fact, 7/10 Mums wished Dad had Breastfeeding abilities too!
The NEW Express and Go system allows Dad to be more involved with those precious breast milk feeding moments with baby
Tommee Tippee have commissioned a series of photography with real life Dads to capture those moments and picture the bond between Dad and Baby
OK so Tommee Tippee can’t give Dad a Mum’s breastfeeding superpower but they can equip them with the NEW Tommee Tippee Express and Go system.
Express and Go uses a single pouch to EXPRESS, STORE, WARM & FEED breast milk. There’s no need to transfer milk at any stage so you’ll never lose a precious drop! The experts agree, the system has just won the Prima Baby Gold Award for Most Innovative Product of 2016.
By taking on the storing, warming and feeding responsibility, Dad can not only give breast feeding Mum some well-deserved me-time but they can be more involved in those precious feeding moments that are essential for parent-baby bonding.
Head of Marketing at Tommee Tippee, Kiera Day, said: To celebrate World Breast Feeding Week we’ve commissioned a photo shoot using real-life Dads to capture honest and intimate feeding moments between Dad and Baby. We all know Dad has a special role to play in baby feeding but it’s understandable if he sometimes feels left out, especially as 76% of mums feel breastfeeding is vital to bonding with their baby. The Express and Go system allows Dad to be more involved with those precious moments of which the photography captures brilliantly.
Real life parents Lara and Jonathon from Sunderland took part in the Tommee Tippee Dad’s Got This photoshoot. Jonathon said: It’s great that a brand is championing Dads role in early parenting. Both Otto and I have loved being part of the Dad’s Got This campaign and the ease of the Express and Go system means it’s not just nappy changes for me from now on… I’ve got this!
The full series of heart-warming photography will be exhibited on Tommee Tippee Social Media and on their online retail partner Amazon during World Breast Feeding Week.
Throughout World Breastfeeding Week Tommee Tippee will be giving away 10 Express and Go Complete Kits and £250 worth of Amazon vouchers.
To view the photo series visit during World Breastfeeding Week: